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I'm a writer and content strategist who marries business outcomes with audience needs. Understanding—and caring deeply about—the humans experiencing the creative or using the product is key to crafting a message that will resonate with them. I concept and write video scripts, marketing campaigns, landing pages, in-product flows, and really any experience that involves a brand communicating with an audience.
Context is king; how you convey the message is just as important as what you say.
Oh, hey!
But first, strategy
A seasoned creative lead, I don’t stop at the brief. I study the competitors, get to know the audience, and push on the tactics.
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I work across teams and disciplines, quick to get stakeholders together for alignment. Great creative takes teamwork.
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My craft is the words and everything surrounding them, including the medium. I sweat the details and see the big picture.
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My research buddy, document synthesizer, and writing partner, AI helps me move fast.